Play New | Nike

Give golf a go like World Champion sprinter Dina Asher-Smith. Or take a swing at tennis like WNBA star Sabrina Ionescu. Step up to the plate with eight-time Paralympic international medalist Blake Leeper or take aim at archery like award-winning artist Rosalía. Whatever it is you want to do, go for it.

Sure, it might not be pretty. 😬 But, trying something you’ve never done before is how you Play New. And that’s always a win. 🙌

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  1. 말미잘


    15 саат мурун

    If you give me a chance, I'd like to make and sell Nike sports candy. Kakao Talk ID: copynara

  2. Spermicide


    Күн мурун

    Sebastian Murphy shouting "Ouchie" gives me life.

  3. Dan MG

    Dan MG

    2 күн мурун

    This is the best promo ever. Do you know why? Because it feel real, sincerelly, for real people. Congrats 👏

  4. Frost The Wolf

    Frost The Wolf

    3 күн мурун

    This was the longest minute I've sat through



    4 күн мурун

    Hello so nice and beautifull Amazing one

  6. George Schulz

    George Schulz

    5 күн мурун

    Does Nike ever stop virtue signalling. Stick to selling clothes

  7. Stefan Jr

    Stefan Jr

    7 күн мурун

    [> Viagra Boys

  8. コカ


    8 күн мурун


  9. Axery VibzZz

    Axery VibzZz

    9 күн мурун

    Yoooooo my best friend is in the boxing part letsssss gooooooo

  10. Brytan Keeham

    Brytan Keeham

    10 күн мурун


  11. 돌

    13 күн мурун

    아 이게 나이키 광고였어?.!

  12. Joe Speno

    Joe Speno

    15 күн мурун

    La Rosalia !!

  13. Ota & Drasis

    Ota & Drasis

    15 күн мурун

    The remixed version of Sports by Viagra Boys is amazing lmao

  14. La Flame

    La Flame

    16 күн мурун

    60 mil views and only 6k likes 😭

  15. MS Pimintel 🇺🇸♥️💎

    MS Pimintel 🇺🇸♥️💎

    16 күн мурун


  16. Mark Griffin

    Mark Griffin

    18 күн мурун

    Best shoes

    • Nike


      18 күн мурун


  17. vishnu kanhan

    vishnu kanhan

    20 күн мурун

    Only company's ad I searched for. Nike❤️



    21 күн мурун


  19. araceli p

    araceli p

    22 күн мурун

    Does this has any stereotype ? It's for my English class 😅

  20. John Doe

    John Doe

    22 күн мурун

    Coolest voice for a woman ever.

  21. John Lancaster

    John Lancaster

    22 күн мурун

    I only watch this ad cause the voice that yells “WIPING OUT” makes me laugh.

  22. john susan

    john susan

    22 күн мурун

    Glad to see the Viagra Boys getting some attention

  23. PolyMathDadLab


    23 күн мурун

    nike: just do it viagra boys: CIGARETTES

  24. Brian Newham

    Brian Newham

    23 күн мурун

    My favorite sport? Cigarettes.

  25. 笠原茄椅菰


    24 күн мурун

    良いCMですね。日本のCMとは大違い。 どうしてこれをそのまま日本語にしなかったのか?

  26. DarkSith4295


    24 күн мурун

    Music please ??

    • DarkSith4295


      22 күн мурун

      Okay, I've found it, it is Sports by Viagra Boys

    • The_Master_Memers


      22 күн мурун

      Sports by Viagra Boys

  27. plumaypapel


    24 күн мурун

    How to sell sh..oes to woke people.

  28. Randolph de Leon

    Randolph de Leon

    24 күн мурун

    It amazes me how i still can't seem to make up my mind on who voiced over this commercial. A kid boy? A teenage girl?

  29. Uchiha Aizen

    Uchiha Aizen

    24 күн мурун

    Pls anyone knows the korean play new ad song, everyone speaks korean over there... So i came here

  30. José Q R

    José Q R

    24 күн мурун

    what a realistic video!

  31. Neo Moe

    Neo Moe

    24 күн мурун

    I would have been happier if the ad was for adidas

  32. Jared King

    Jared King

    25 күн мурун

    Yo solo vengo a darle dislike a este comercial todo feo

  33. Derek


    25 күн мурун

    This commercial irks me to no end. Kid doesn’t have his hands up. Dude cannonballs into a pool from a 10m tower. People shooting arrows without any regard for human life. Ya shoot an arrow through your friends heart that doesn’t suck at all. The only thing that sucks is this commercial. I get it. You’re trying to encourage people to try new things. Don’t get down on yourself. But this was a swing in the total opposite direction. Get a focus group next time. Edit - and I’ve seen better golf swings in a before shot in an infomercial. Nobody’s swing is that bad. Nobody misses the ball by 4 feet hacking a full mud radius like that. It’s just insulting. End of rant.

  34. Steve Swift

    Steve Swift

    25 күн мурун

    Lick the bag, cant get it up, research chemicals..... ha loved these guys for ages 🤣

  35. Alan Herbert

    Alan Herbert

    25 күн мурун


  36. Chris Clarke

    Chris Clarke

    25 күн мурун

    Sadie adler right??

  37. Andrew Ferguson

    Andrew Ferguson

    25 күн мурун

    44 years on this planet and this is the first time I ever rewinded an ad to watch again. You owe your ad team a pay rise.

  38. Sajjad Ahmed

    Sajjad Ahmed

    25 күн мурун

    This is a great advert

  39. ぬめこ


    26 күн мурун


    • ِ


      26 күн мурун


  40. Dallas Cunningham

    Dallas Cunningham

    26 күн мурун

    Genius marketing strategy

  41. Ngugi Waithima, PhD

    Ngugi Waithima, PhD

    26 күн мурун

    Loved to see Dina Asher-Smith. Rooting for a great Olympics. Asher-Smith V Sha'Carri Richardson V Thompson-Herah will be something to watch!!

  42. Phoebe 109

    Phoebe 109

    26 күн мурун

    Jordan at 0:44

  43. Rahjur Krheg

    Rahjur Krheg

    26 күн мурун

    Viagra boys!! Fuck yeah bruv

  44. H1


    27 күн мурун


  45. H1


    27 күн мурун


  46. H1


    27 күн мурун

    This ad is too far its making me to angry and annnoyed and make want a adblocker i know the edit are good but stop spamming its soo stupid

  47. Cash Rules35

    Cash Rules35

    27 күн мурун

    The fact this is the 3rd most viewed Nike video with 56million views in a matter of weeks is bonkers

  48. sweet518


    27 күн мурун

    shrimptech enterprises biggest deal yet

  49. Chapel Hill Media

    Chapel Hill Media

    27 күн мурун

    Admittedly, we missed the Nike swoosh in the "Play New" text at the end of this video when we first saw it on MLB TV. A near-phenomenal 60-second ad: The audience is clear: 16 to 20-somethings who are fitness-minded (Whether or not athletically-inclined). The emotion spot on: Confidence in your willingness to try new things; Appreciated for your efforts. Near-phenomenal because it is missing a clear call to action. After a great lead-up, we found ourselves initially scratching our heads at the end. Granted, we haven't (yet) worked with multibillion-dollar clients. Their objectives probably aren't the same as SMBs. Wondering what would be the outcome if this spot ended with, "Whatever your next thing is, we have the shoe that fits you.".

  50. Alex Black

    Alex Black

    27 күн мурун

    i like it



    27 күн мурун

    This is the most important ad ever shown to me, just before my level 2 CFA exam too. This is motivating. Thank you Nike

    • Meerpants


      3 күн мурун

      are you even a real person?

  52. KT Koi

    KT Koi

    28 күн мурун

    You did good Nike.

  53. Yeon Ackerman

    Yeon Ackerman

    28 күн мурун


  54. Last Strand

    Last Strand

    28 күн мурун

    56 million views in two weeks... Thanks, You Tube algorithm

  55. Veterano


    28 күн мурун


  56. donna scudella

    donna scudella

    28 күн мурун

    merry i

  57. ashley john

    ashley john

    28 күн мурун

    I searched for this add because of this woman's voice. It's sooo....

  58. Charles Wood

    Charles Wood

    28 күн мурун

    I'm only here for the Viagra boys and a laugh

  59. Alexandra J

    Alexandra J

    28 күн мурун

    This is the most amazing ad that I've ever seen. Powerful!

  60. Gilang Pratama

    Gilang Pratama

    29 күн мурун

    Wait... Making comeback to golf?

  61. 05mertbskn05


    29 күн мурун

    This ad appeared 30 times in a 10-minute video.

  62. Anthony Liberto

    Anthony Liberto

    29 күн мурун

    You people really like this?

  63. LOW


    29 күн мурун

    Amazing Abella Danger to narrator

  64. Ayse Tuer

    Ayse Tuer

    29 күн мурун

    Tr seslendiricisi ezgi mola mı bana mi öyle geldi

  65. Online Friend

    Online Friend

    29 күн мурун


  66. tardigrade


    Ай мурун

    Selling out to corporate overlords, yeah, that's a sport.

  67. Muzaffer Ç.

    Muzaffer Ç.

    Ай мурун

    I am bored this ad. Everytime after a video finish or starting time just come and say: you know what?

  68. Innaz Nassah

    Innaz Nassah

    Ай мурун

    Feels like my childhood, nothing's changed.... Never stop learning 💪

  69. Никита Яковлев

    Никита Яковлев

    Ай мурун

    Использовать в рекламе Nike, трек в клипе на который чел ходит в одежде Adidas это прям шикарно)

  70. Karma


    Ай мурун

    Me getting motivated and doing frontflip for breaking my a$#

  71. Vittorio Perazzi

    Vittorio Perazzi

    Ай мурун


  72. filmkito


    Ай мурун


  73. WormVsDaWrld


    Ай мурун

    What font is play new?

  74. NeonzFN


    Ай мурун

    i was told by my teacher to go here lol

  75. That Florida Kid

    That Florida Kid

    Ай мурун

    So Nike makes one "inspirational" commercial and y'all forget they have child slaves? 💀

  76. Tooky Tames

    Tooky Tames

    Ай мурун

    Smiling ear to ear!

  77. 03N0AT0M27


    Ай мурун


    • H1


      27 күн мурун

      agreed i wish the ad was shut down

  78. nazeer mohammad

    nazeer mohammad

    Ай мурун

    fking hate tis fk ad coming back again and again

  79. Фраер


    Ай мурун

    ни одного белого мужчины во всем ролике, если есть мужчина то это либо негр либо азиат. Трубят об ущемлении, а сами притесняют людей с другим цветом кожи.👍 что не скажешь о женщинах, женщины ведь у нас автоматически притесняемый пол, поэтому в этом случае цвет кожи неважен))))

  80. Marc Company Ricci

    Marc Company Ricci

    Ай мурун


  81. Shailon Noelle

    Shailon Noelle

    Ай мурун

    Finally viagra boys getting the notoriety they deserve

  82. Алёна Матвеева

    Алёна Матвеева

    Ай мурун

    Лучше рекламы я не видела

  83. Derek Chandler

    Derek Chandler

    Ай мурун

    I really really love this ad. It made me very emotional I don’t know why but this is the stuff people all over the world need to see. People need to hope again. People need to feel that they can succeed because honestly in theory we all can but in practice (for the most of at least) life kinda sucks and there’s no light at the end of the tunnel. And so in a new pandemic age and a new all age altogether we try these new things and we struggle but by all means and God willing. Keep doing that new thing! It sucks now but it gets better if you better it! So be better!

    • Meerpants


      3 күн мурун

      Its just an ad bro, they want you to buy their shoes

  84. Kris Ayres

    Kris Ayres

    Ай мурун

    Why are there no white males in this commercial? Are we no longer important?

  85. Lucifer Morningstar

    Lucifer Morningstar

    Ай мурун

    Stop spamming this ad in its full duration all over platforms. This only makes people hate and blacklist you. So yeah that’s exactly what I did. Goodbye Nike, hello Adidas

  86. R


    Ай мурун

    I like his voice! His voice reminds me Tom Holland.

    • Ceejayen


      18 күн мурун

      That’s a girl/woman lol

  87. Marian Pantiru

    Marian Pantiru

    Ай мурун

    The voice seems Naruto's xd

  88. Jesse Silvestre III

    Jesse Silvestre III

    Ай мурун

    Great commercial by NIKE FINALLY!

  89. Diego Lopez

    Diego Lopez

    Ай мурун

    That’s actually a pretty good ad. Fun and relatable. Well done Nike!

  90. Adriana Rodriguez

    Adriana Rodriguez

    Ай мурун


  91. stephenstiles2


    Ай мурун

    Nike's advertising department knows about sucking lately. Too much wokeness. A shame. They make good shoes

  92. Alyshia Fevrier

    Alyshia Fevrier

    Ай мурун

    Thought the voice actress was Odessa A’ Zion. Aka Joey Delmarco from Grand Army. Update: It is Odessa she posted it on her Instagram. Not that red dead redemption girl.

  93. колдан романов

    колдан романов

    Ай мурун

    Sadie Adler?

  94. winna077


    Ай мурун

    Shrimptech stock is looking up boys!

  95. English McMuffin

    English McMuffin

    Ай мурун

    Why is he swinging like that and How do you miss that many shots and then get knocked out like that, now that’s rough 💀

  96. Shel ATGmail

    Shel ATGmail

    Ай мурун

    Thank you

  97. Görkem Can Öztürk

    Görkem Can Öztürk

    Ай мурун

    How can I listen to the only song?

  98. Öğretmenim Benim

    Öğretmenim Benim

    Ай мурун

    Bu reklama bayıldım. Harika bir yaklaşım olmuş..

  99. Adel Blake

    Adel Blake

    Ай мурун

    Sports by Viagra Boys is about Toxic Masculinity, so it's kinda funny to see it being used in an add for sports gear

    • Dominik Otto

      Dominik Otto

      20 күн мурун

      i think it is about sports, but i am not sure..

    • PolyMathDadLab


      23 күн мурун

      die a hero or live long enough to be in a nike commercial

  100. BenTARKAN


    Ай мурун

    You know what?