YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
KGkey declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro


  1. Tom Scott

    Tom Scott

    3 ай мурун

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, KGkey titles have to be short and catchy!

    • Alexander William Jacobson

      Alexander William Jacobson

      Саат мурун


    • Ken Chiu

      Ken Chiu

      11 күн мурун

      @TheWanderingMist wtf

    • Paul Jewel

      Paul Jewel

      14 күн мурун

      Three things I would like to know 1 How big of a iron dust cloud coalescing, would it take to make say a railroad spike ? 2 why do they always show the solar system in the flat instead of a more realistic representation of a helix where the planets are following the sun around the galaxy ? 3 in an ever expanding universe, where space between everything is getting larger, could I be as big as a mountain was a short time ago ?

    • TheWanderingMist


      20 күн мурун

      In America, movie ratings are not legally enforced. They are enforced solely by the MPAA.

    • Ken Chiu

      Ken Chiu

      Ай мурун

      @Harv Pot Delete ads now and ban youtube :)

  2. Jd Dennis

    Jd Dennis

    2 саат мурун

    Tom coughed after the vape for 12 seconds. You were successful, Tom. If I wasn’t already vaping, I sure wouldn’t now

  3. Ian Allen

    Ian Allen

    3 саат мурун

    And now today, the BBC is just blatant far-left globalist propaganda at the tax-payer's expense, 24-7-365. Oh how times have changed.

  4. agatha


    7 саат мурун

    tag urself in the video, i'm ["supercalifragilisticexpialidocious" sang increasingly out of sync]

  5. Jäger


    18 саат мурун

    Literally described raid lmao

  6. Vincent Foxx

    Vincent Foxx

    21 саат мурун

    idk why but i been addicted to your videos for over a year i think. but just recently subbed. love intresting educational videos like these with a hint of satire. love your videos.

  7. R H

    R H

    Күн мурун

    lmao when I noticed the sub in your hand I lost it.

  8. ILou


    Күн мурун

    The orchestral version of "Does The Spearmint lose Its Flavour" in the end credits is underrated

  9. Aleks Hammond

    Aleks Hammond

    Күн мурун

    I want the hat

  10. Dogwater


    2 күн мурун


  11. Joe Boo

    Joe Boo

    2 күн мурун

    If only our politicians had to follow these rules when they vote on legislation. Let us know who they're actually working for.

  12. Seal Boy

    Seal Boy

    2 күн мурун

    Is this an advert? *Ad plays* Yes, Yes it is.

  13. secretsquirrel


    3 күн мурун

    As soon as you said “is this an advert?!” KGkey cut your video and showed me an advert. Hmmmm.

  14. hafiz sehbaan abbasi

    hafiz sehbaan abbasi

    3 күн мурун

    this guy freckin stands anywhere and takes fights

  15. Bubbles


    3 күн мурун

    Tom: Is this an advert? Ad: *pops up*

  16. Kyle Moore

    Kyle Moore

    3 күн мурун

    I actually have to disagree with you somewhat. I don’t think it’s fair to mark an entire video as an advertisement because you have a clock on your desk in the background and that’s an “endorsement” if you want to put up a little sign that says paid promotion during the part where you’re being paid to promote a product, absolutely I agree. But putting ADVERTISEMENT in the video name is overkill and makes people think the entire video is an ad. I think it should be clear that when you’re actively in a partnership with someone or some company and they’re paying you to say good things, yes, but not reviews where they sent you a free copy or trial or rental or because you bought an alarm clock and therefor you endorse that alarm clock or any of that.

  17. JasVFX


    3 күн мурун

    you have outdone yourself

  18. MrVipitis


    3 күн мурун

    While I grew up to hate ads. I learned to not get "baited" or "fooled" by them. And I feel bad when I learned after the fact, I clicked on an ad.

  19. John Routledge

    John Routledge

    3 күн мурун

    "Is this an advert?" Video stops and youtube adds start playing...

  20. Ben Müller

    Ben Müller

    4 күн мурун

    I always tought that "those wireless earbuds" were a bit shady, glad to see someone calling them out

  21. One Set of Pajamas

    One Set of Pajamas

    4 күн мурун


  22. Lykortos


    4 күн мурун

    What a shock, politicians look after traditional avenues, but bring harder rules for new technology. The rules for influencers should be the same for everyone.

  23. Caramell Dansen

    Caramell Dansen

    4 күн мурун

    Why doesn't anyone else? Because the law exists to protect businesses and property, not people. Of course TV gets it easy and we don't.

  24. Karrtar-KRAFT


    4 күн мурун

    Omg I love disguised gambling game

  25. Jadey


    5 күн мурун

    9:22 totally not some earbuds that we all keep hearing about thanks dankpods btw

  26. kael070


    5 күн мурун

    9:40 nice jab at raycon and their rebranded aliexpress products

  27. Wepped


    5 күн мурун

    So talk-shows like The View or whatnot should be under the same guidelines as youtubers. But they could get away with anything because they are playing the character of themselves?

  28. GodZefir


    5 күн мурун

    I like going from Gucci Gang to YMCA

  29. Papa Llama

    Papa Llama

    5 күн мурун

    You do realize that nobody is going to stop in the middle of a movie and be like "This movie is sponsered by McDonald's"

    • JustinRay 2711

      JustinRay 2711

      5 күн мурун

      but there's already ads between tv series, so there's no harm in adding some between them right?

  30. Amateur Ethicist

    Amateur Ethicist

    5 күн мурун

    They have to declare ads because that's a rule KGkey/Google/Alphabet have made.

  31. Genki G

    Genki G

    6 күн мурун

    youtuber discovers censorship and plucks a string leading to high places. the world is dumb, hence easily controlled. The best solution would be to educate yourself and others.

  32. Tsjip Tsjip

    Tsjip Tsjip

    6 күн мурун

    I do love how KGkey served me an ad right after the words “Is this an advert?” at 12:30

  33. An Guy With A Toe

    An Guy With A Toe

    6 күн мурун


  34. Stretchwiz


    6 күн мурун

    You are here for 11:44

  35. Blue Berry

    Blue Berry

    7 күн мурун

    I only watched to see him vape ngl

  36. John Kennedy Peña

    John Kennedy Peña

    7 күн мурун

    came here from "tom scott dies" video…

  37. Penguin


    7 күн мурун

    Is this an advert Ad plays Yes, is advert

  38. glitch gamer

    glitch gamer

    7 күн мурун

    In india we have songs about lamborghinis and jaguars free advertising i guess

  39. Michael Nicholson

    Michael Nicholson

    7 күн мурун

    11:45 is what you may have been searching for. IDK

  40. Fairy.


    7 күн мурун

    11:45 “I am here in heaven”

  41. Bubxo


    7 күн мурун

    11:46, thank me later



    7 күн мурун

    11:46 Tom Nearly dies

  43. DJ Salad

    DJ Salad

    7 күн мурун

    i got an ad just at 12:30 lmao

  44. Funny Bruh lol

    Funny Bruh lol

    7 күн мурун

    That Ant and Dec set in Disney was such a stupid thing for crowds. I remember when I went some time before the show half the people were taking pictures near the set and the other half were just struggling to get past, because surprise surprise, putting a set slap bang in the middle of one of the most crowded areas of one of the most crowded parks entrances isn't that good of an idea

  45. Sahil vs the world

    Sahil vs the world

    8 күн мурун

    Thank you for the effort you make into your videos. Just recently started to watch and I subscribed instantly. Thank you very much.

  46. lemon dude

    lemon dude

    8 күн мурун


  47. so nice

    so nice

    8 күн мурун

    i thought it said aids

  48. spicey FRIED-RICEy

    spicey FRIED-RICEy

    9 күн мурун

    I love this 11:46

  49. Luke


    9 күн мурун

    Tom Scott = commie????

  50. Mici


    9 күн мурун

    Disguised Gambling Game release date when?

  51. Shawn Moses

    Shawn Moses

    10 күн мурун

    “Is this an advert?” Gets advert

  52. Pointer jian Ch.

    Pointer jian Ch.

    10 күн мурун

    11:45 Tom scott chokes on smoke

  53. I Be

    I Be

    10 күн мурун

    ‘Everyone draws the line just below what they’re doing.’

  54. David Reyngoudt

    David Reyngoudt

    10 күн мурун

    Tom: Time to play, IS THIS AN ADVERT? Me: Gets a KGkey ad instantly... Me: yes, yes it is

  55. John Hammink

    John Hammink

    11 күн мурун

    Whenever laws are "enforced" asymmetrically like this, one can generally assume that it's about consolidating and preserving consolidated power.

  56. Jeff Bruce

    Jeff Bruce

    11 күн мурун

    I really loved that Raycon burn! 😂😂😂

  57. It Beat

    It Beat

    11 күн мурун

    Who waited until end of credit to see if there was any sneaky remark of sponsorship

  58. James Lin

    James Lin

    12 күн мурун

    All I have to say is that the 30 minute animated toy advertisements from the 1980s were the best.

  59. Maximo Ortiz

    Maximo Ortiz

    12 күн мурун

    I seem to recall that in chile movies are required to start with an "Sponsored by" kind of thing, although i wouldn't be surprised if i were wrong.

  60. KalahariSwirl


    12 күн мурун

    Now time to play, Is this an Advert! youtube plays ad about Google Ads Me: Uhhhh

  61. Rabbi Herschel Lieberman-Bergblattstein

    Rabbi Herschel Lieberman-Bergblattstein

    12 күн мурун

    More recently, there's been a disturbing trend of medical companies spreading the big bucks around to get "influencers" to talk about getting vaccinated. I'm not an anti-vaxxer, but that's still creepy as all hell.

  62. Adam Greene

    Adam Greene

    12 күн мурун

    I want an "Asbestos Land" hat now.

  63. Sloane Mac Tíre

    Sloane Mac Tíre

    12 күн мурун

    Came to the comments to see reactions to 11:45 and Tom's ridiculous reaction to vaping. I was not disappointed in the least!

  64. Carlos De La Trinidad Oceguera

    Carlos De La Trinidad Oceguera

    13 күн мурун

    A guy named CAS brought me here.

  65. Matt Faraday

    Matt Faraday

    13 күн мурун

    Remember when Aston Martin wanted MGM to pay them for using one of their cars? So Bond got a BMW instead.

  66. C I

    C I

    13 күн мурун

    Great video. Thanks for making this. Very informative.

  67. JDH


    13 күн мурун

    The line that really sums it up around 1630, if it didn't work, they wouldn't be paying millions for the product placement. And everyone knows this, there's just a lot of other money getting thrown around to make sure there's no laws against it.

  68. Yakuza Gaming

    Yakuza Gaming

    13 күн мурун

    Because I said so!

  69. IggyDev


    13 күн мурун

    "Threatening senior politicians" 26:10 Oh oops sorry, guess I will just threaten junior politicians then

  70. El Majore

    El Majore

    14 күн мурун

    29:10 Tom Scott: "Anyone who has extreme views either way will be certain that the other side is wrong"

  71. Jack MB

    Jack MB

    14 күн мурун

    12:31 with that mid roll very clever

  72. XhixnX


    14 күн мурун

    sheeeeesh vape god tom 11:44

  73. Nano Blue

    Nano Blue

    14 күн мурун

    ' It's time to play... Is this an a-- *Ad Plays* --dvert ?' yes yes I think it is

  74. Jacqui Layton

    Jacqui Layton

    14 күн мурун

    This is a bit odd considering the term 'soap opera' came from advertising becoming full blown shows.

  75. Sam McCandless

    Sam McCandless

    15 күн мурун

    The question is whether people draw the line just underneath themselves because they need to include what they’ve already done or want to do OR because that’s where the line is for them and they’re fine walking right up to it

  76. WhatTheFridge 1o1

    WhatTheFridge 1o1

    15 күн мурун

    "is this an advert" Advert plays

  77. Olav Olavson

    Olav Olavson

    15 күн мурун

    Eff me sideways. Who made that sound? Who did the lighting?

  78. Alexandr Chichenin

    Alexandr Chichenin

    15 күн мурун

    This video is just awesome.

  79. Talon Greenlee

    Talon Greenlee

    15 күн мурун

    I’ve always held as rule number one for good skepticism “don’t believe anything that someone is paid to tell you.” Its a bit difficult to make that determination when you don’t know whether or not that’s the case.

  80. Zelnyair


    15 күн мурун

    I don't know why KGkey can't put a little colourful symbol next to a video thumbnail as a shorthand for "This video is sponsored" or "This video contains product placement/endorsement/sponsorship"? Just make it a checkbox you can tick in the settings, and it would make it all a lot simpler. If KGkey can have a tick mark next to verified users' names, then I don't see how and why it can't do something like what I suggested.

  81. Matt Murphy

    Matt Murphy

    15 күн мурун

    3:08 "strong move there to rhyme the brand name with itself" Lmao I always wondered why that line was so awkward

  82. Yohan Fradette

    Yohan Fradette

    15 күн мурун

    11:44 dont ask why

  83. d0xalic


    15 күн мурун

    Good Video

  84. Peter James Villegas

    Peter James Villegas

    16 күн мурун


  85. Zmargo702


    16 күн мурун

    “Well it’s time to play.. IS THIS AN ADVERT!” immediately gets and ad

  86. Scott Murray

    Scott Murray

    16 күн мурун

    That's awesome that advertising was prohibited

  87. Conncard


    16 күн мурун

    "Is this an advert" *Ad spot deliberately placed*

  88. Flametionist


    16 күн мурун

    11:45 is what we all came here for

  89. Rhys Benjamin

    Rhys Benjamin

    16 күн мурун

    For what it’s worth, Nikkie De Jager is hosting the Eurovision Song Contest this year.

  90. Phos4us


    16 күн мурун

    Those honest sponsorships were funny

  91. xwarockx3


    16 күн мурун

    23:28 When your friend doesn't high five you. Pain.

  92. The Student Official

    The Student Official

    18 күн мурун

    Honestly, The Ring doorbell is a good writing prompt material

  93. Brett DeLong

    Brett DeLong

    18 күн мурун

    W.C. Fields notoriously worked around the ban of advertising cigarettes by talking about his son...Chester Fields.

  94. Brett DeLong

    Brett DeLong

    18 күн мурун

    I would never use a product because a celebrity said I should.

  95. lucminax


    18 күн мурун

    Wtf I want to vape now

  96. Doctor_C_Jack


    18 күн мурун

    "It's time to play 'Is This an Advert?'" *KGkey advert plays.*

  97. Dorian Kucio

    Dorian Kucio

    18 күн мурун

    11:46 "vewy *dies*"

  98. Video Game Music

    Video Game Music

    19 күн мурун

    The best product placement I’ve ever seen was the ‘Punch’ soft-drink in Willy’s Wonderland. Mainly because ‘Punch’ is *not a real soft-drink.*

  99. Jean Barque

    Jean Barque

    19 күн мурун

    Around 11:40 when you speak about music video. But how does it work if the music video is on youtube.. ?

  100. Slap Ninja

    Slap Ninja

    19 күн мурун

    Just a mouth operated fog machine